Advertising vocabulary Worksheet - WordMint - Free Printable

Let's solve this Advertising Vocabulary matching exercise by carefully matching each definition (numbered 1–20) with the correct term from the list on the right (A–T). We'll go through each one step by step and explain the reasoning.

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Step-by-Step Matching:

1. Attention, Interest, Desire, Action
→ This is a well-known advertising model.
✔ A. AIDA

2. Newspaper printed in a large format.
→ A "broadsheet" refers to a large-format newspaper.
✔ G. broadsheet

3. Part of a printed advertisement to be used to order goods or samples.
→ This is a coupon, often found in ads.
✔ I. coupon

4. Advantage of a product or service
→ This describes a benefit — what makes the product valuable.
✔ R. benefit

5. Item of publicity to promote a product or service in newspapers, magazines, on TV, etc.
→ This is a general term for an ad.
✔ O. advertisement

6. Informative words chosen to indicate the content of a document.
→ These are keywords used for indexing or search purposes.
✔ B. key words

7. Excessive or intensive publicity; exaggerated claims made in advertising.
→ This is "hype" — over-the-top promotion.
✔ H. hype

8. Something that particularly attracts the reader or viewer's attention.
→ An "eye-catcher" grabs attention.
✔ T. eye-catcher

9. Special characteristics of a product.
→ These are the features of a product.
✔ S. features

10. Small advertisement in newspapers or magazines divided into categories.
→ This is a classified ad. Note: both J and F say "classified ads", but likely it's a typo — only one should be used.
✔ F. classified ads (or J — but since they're duplicates, pick one; likely intended as F)

Wait — both F and J are "classified ads"? That seems like a duplication. Let’s check:

Looking at the list:
- F. classified ads
- J. classified ads

This appears to be a mistake in formatting. But in most such exercises, duplicate entries are avoided. So perhaps J was meant to be something else? But assuming it's intentional, we’ll assign one to #10 and the other to #12.

But wait:
#10 and #12 both say: *"Small advertisement in newspapers or magazines divided into categories."* → So both are the same definition.

So both #10 and #12 refer to classified ads, so both match F and J, which are identical.

But since there are two identical terms, and two identical definitions, likely F and J are the same.

But let's assume it's a typo and only one should be used. However, since both are listed, perhaps the answer is:

→ #10: F. classified ads
→ #12: J. classified ads

But that doesn't make sense unless they're both valid. Alternatively, maybe one is a typo.

But looking closely:
- F. classified ads
- J. classified ads

Yes, both are the same. So probably a duplication.

But let's proceed assuming that both #10 and #12 are matched to classified ads, so either F or J can be used.

But since both are labeled the same, we’ll use F for #10 and J for #12, or vice versa.

But that would be incorrect if they’re truly the same.

Alternatively, perhaps J was meant to be something else, like "display ad" or similar. But based on what's given, we must work with it.

So for now:

→ #10: F. classified ads
→ #12: J. classified ads → but this is redundant.

Wait — actually, #10 and #12 have identical definitions, so they should map to the same term.

But since F and J are both “classified ads”, perhaps it’s a formatting error.

But in standard practice, you’d expect only one entry.

Let’s look further.

Wait — perhaps J is meant to be "display ads"? But no — it says "classified ads".

Alternatively, maybe it’s a typo and J is supposed to be something else. But since we can’t change the options, we’ll assume both F and J are valid for “classified ads”.

But then we have a problem: two definitions pointing to the same term.

But actually, #10 and #12 are identical, so both should point to classified ads.

So both can be matched to F or J.

But since both are listed, perhaps it's a mistake.

But let's move on and see.

11. Advertising for a whole sector, such as tourism, rather than a specific product.
→ This is generic advertising — promoting an entire industry.
✔ P. generic advertising

12. Small advertisement in newspapers or magazines divided into categories.
→ Again, this is classified ads.
✔ F. classified ads (or J — but since both are same, use F or J)

But earlier we used F for #10. So perhaps #10 and #12 both get F and J?

But that would mean two answers for one word.

Alternatively, maybe the list has a typo.

But let's suppose that F and J are both "classified ads" — then both #10 and #12 can be matched to either.

But since the instructions are to match, and we have two definitions for the same thing, and two identical terms, we’ll assign:

→ #10: F. classified ads
→ #12: J. classified ads

Even though they’re the same, it might be intentional.

Alternatively, maybe J is a typo.

But proceeding...

13. Organized course or plan of action.
→ This is a campaign — a planned series of ads.
✔ Q. campaign

14. Catchy tune, with a short simple rhyme, used to promote a product.
→ This is a jingle — a musical ad.
✔ C. jingle

15. Favorable publicity in a media for a commercial product (e.g. a book).
→ This is promote — to publicize favorably.
✔ M. promote

16. Objective; what is aimed at.
→ This is the target — the audience or goal.
✔ K. target

17. Short extract from a recorded interview or speech.
→ This is a soundbite — a short clip.
✔ L. soundbite

18. Phrase used to advertise a product, or to identify a company or organization
→ This is a slogan — e.g., "Just Do It".
✔ N. slogan

19. Use advertising and publicity to try to increase sales of a product.
→ This is to promote — to boost sales via ads.
✔ M. promote

Wait — #15 and #19 both seem to relate to "promote".

Let’s check:

- #15: Favorable publicity → promote
- #19: Use advertising to increase sales → also promote

But both cannot map to M.

Wait — is M. promote a verb? Yes.

But #15: "favorable publicity" → could also be called publicity, but the term is promote.

But #19: "use advertising... to increase sales" → again, promote.

But we can't assign the same term twice unless allowed.

But in matching exercises, usually each letter is used once.

So this suggests a problem.

Wait — let’s recheck the list.

We have:

- M. promote
- N. slogan
- O. advertisement
- P. generic advertising
- Q. campaign
- R. benefit
- S. features
- T. eye-catcher

And others.

Now, #15: "Favorable publicity..." → could be promotion, but promote is the verb.

But the term "promote" is a verb, while others are nouns.

But perhaps it's acceptable.

But #19: "Use advertising..." → also means promote.

So both #15 and #19 want promote.

But that’s not possible unless it’s used twice.

Unless one is different.

Wait — let’s read again:

#15: "Favorable publicity in a media for a commercial product" → this is publicity, but the term "promote" is about the act.

But perhaps the best fit is M. promote.

But #19: "Use advertising and publicity to try to increase sales" → this is to promote.

So both are synonyms.

But in matching, we need unique answers.

So perhaps M. promote is used for one, and another term for the other.

Wait — maybe #15 is better matched to D. plug?

What is plug?

Plug — a brief mention of a product in media, often informal.

E.g., "I saw a plug for the new movie."

So #15: favorable publicity → could be a plug.

But "favorable publicity" is broader.

But plug is often used for informal mentions.

Alternatively, promote fits both.

But let’s look at D. plug — meaning a short mention.

But #15 is more general.

Another idea: "promote" is the verb, but maybe "advertising" is the noun.

But #15 is about publicity, not necessarily advertising.

Wait — let’s consider D. plug — a promotional mention.

But still.

Perhaps M. promote is the best for #19.

And #15 — maybe D. plug?

But let’s see:

- #15: Favorable publicity → promote or plug?
- #19: Use advertising to increase sales → clearly promote

So #19 → M. promote

Then #15 → ?

Wait — is there a better term?

How about "advertisement"? But #15 is about publicity, not necessarily an ad.

Or "publicity" — but that’s not in the list.

Wait — the list has "plug" — D.

A plug is a form of favorable publicity.

For example: "The actor did a plug for the brand."

So #15 → D. plug

Yes! That makes sense.

So:

→ #15: D. plug

→ #19: M. promote

That resolves the conflict.

Great.

Now continue.

16. Objective; what is aimed at.
→ This is target — the audience or goal.
✔ K. target

17. Short extract from a recorded interview or speech.
→ This is a soundbite — a short clip.
✔ L. soundbite

18. Phrase used to advertise a product, or to identify a company or organization
→ This is a slogan — e.g., "I'm lovin' it"
✔ N. slogan

19. Use advertising and publicity to try to increase sales of a product.
→ This is promote — to market and sell.
✔ M. promote

20. Hours on radio and TV with the largest audience, usually in the evening.
→ This is prime time — peak viewing hours.
✔ E. prime time

Now, back to #10 and #12 — both say "Small advertisement in newspapers or magazines divided into categories."

Both are classified ads.

But we have two entries: F. classified ads and J. classified ads

This is likely a duplication error.

But since both are the same, and both definitions are the same, we can assign:

→ #10: F. classified ads
→ #12: J. classified ads

Even though they’re identical, it may be a formatting issue.

Alternatively, maybe J was meant to be something else, but based on the text, we go with what’s written.

Now, let’s compile the full list.

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✔ Final Answers:

| Number | Definition | Answer |
|--------|-----------|--------|
| 1 | Attention, Interest, Desire, Action | A. AIDA |
| 2 | Newspaper printed in a large format | G. broadsheet |
| 3 | Part of a printed advertisement to be used to order goods or samples | I. coupon |
| 4 | Advantage of a product or service | R. benefit |
| 5 | Item of publicity to promote a product or service in newspapers, magazines, on TV, etc. | O. advertisement |
| 6 | Informative words chosen to indicate the content of a document | B. key words |
| 7 | Excessive or intensive publicity; exaggerated claims made in advertising | H. hype |
| 8 | Something that particularly attracts the reader or viewer's attention | T. eye-catcher |
| 9 | Special characteristics of a product | S. features |
| 10 | Small advertisement in newspapers or magazines divided into categories | F. classified ads |
| 11 | Advertising for a whole sector, such as tourism, rather than a specific product | P. generic advertising |
| 12 | Small advertisement in newspapers or magazines divided into categories | J. classified ads |
| 13 | Organized course or plan of action | Q. campaign |
| 14 | Catchy tune, with a short simple rhyme, used to promote a product | C. jingle |
| 15 | Favorable publicity in a media for a commercial product (e.g. a book) | D. plug |
| 16 | Objective; what is aimed at | K. target |
| 17 | Short extract from a recorded interview or speech | L. soundbite |
| 18 | Phrase used to advertise a product, or to identify a company or organization | N. slogan |
| 19 | Use advertising and publicity to try to increase sales of a product | M. promote |
| 20 | Hours on radio and TV with the largest audience, usually in the evening | E. prime time |

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🔍 Explanation of Key Decisions:

- #15 vs #19: Both relate to promotion, but:
- #15: "Favorable publicity" → a plug (a brief mention), so D. plug
- #19: "Use advertising to increase sales" → the act of promoting, so M. promote
- #10 & #12: Identical definitions → both classified ads, but since both F and J are listed as "classified ads", we assign them accordingly.
- #4: "Advantage" → benefit, not feature (features are characteristics).
- #8: "Attracts attention" → eye-catcher, not slogan or jingle.
- #13: "Plan of action" → campaign, not promotion.
- #14: "Catchy tune" → jingle, not slogan (slogan is verbal, jingle is musical).

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📌 Final Answer List:

1. A
2. G
3. I
4. R
5. O
6. B
7. H
8. T
9. S
10. F
11. P
12. J
13. Q
14. C
15. D
16. K
17. L
18. N
19. M
20. E

✔ All matched correctly with explanations.