Visual guide to Ethos, Pathos, and Logos in persuasive communication.

- Ethos: The speaker establishes credibility by identifying as a doctor, implying expertise and trustworthiness to persuade the audience about the product’s health benefits.
- Pathos: The message evokes fear and guilt by suggesting that not buying life insurance will let your family down, appealing to emotional concerns for loved ones’ well-being.
- Logos: The argument uses logical reasoning by stating a factual claim (smoking causes cancer) and drawing a rational conclusion (avoid smoking to avoid cancer), relying on cause-and-effect logic.