Let's analyze each statement and determine whether it primarily uses
pathos (appeal to emotion),
logos (appeal to logic or reason), or
ethos (appeal to credibility or ethics). We'll place
P,
L, or
E in the blank accordingly.
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1.
______ A child is shown covered in bug bites after using an inferior bug spray.
→ This evokes fear, discomfort, and sympathy—emotional response.
✔ P (Pathos)
2.
______ Tiger Woods endorses Nike.
→ Uses a famous, credible athlete to build trust in the brand.
✔ E (Ethos)
3.
______ Sprite Zero is 100% sugar-free.
→ Presents a factual claim about the product’s composition.
✔ L (Logos)
4.
______ A 32-oz. bottle of Tide holds enough to wash 32 loads.
→ Uses a logical, measurable fact to support effectiveness.
✔ L (Logos)
5.
______ A commercial shows an image of a happy couple riding in a Corvette.
→ Evokes feelings of joy, freedom, and desire—emotional appeal.
✔ P (Pathos)
6.
______ Cardiologists recommend Ecotrin more than any other brand of aspirin.
→ Appeals to expert opinion for credibility.
✔ E (Ethos)
7.
______ Advil Liqui-Gels provide up to 8 hours of continuous pain relief.
→ Makes a clear, factual claim about performance.
✔ L (Logos)
8.
______ Miley Cyrus appears in Oreo advertisements.
→ Uses a celebrity to influence perception and attract fans.
✔ E (Ethos)
9.
______ People who need more energy drink Red Bull Energy Drink.
→ Suggests a logical connection between needing energy and choosing the product.
✔ L (Logos) — It’s a cause-effect claim based on reasoning.
10.
______ A magazine ad shows people smiling while smoking cigarettes.
→ Appeals to happiness and social enjoyment—emotional imagery.
✔ P (Pathos)
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Final Answers:
1.
P – A child is shown covered in bug bites after using an inferior bug spray.
2.
E – Tiger Woods endorses Nike.
3.
L – Sprite Zero is 100% sugar-free.
4.
L – A 32-oz. bottle of Tide holds enough to wash 32 loads.
5.
P – A commercial shows an image of a happy couple riding in a Corvette.
6.
E – Cardiologists recommend Ecotrin more than any other brand of aspirin.
7.
L – Advil Liqui-Gels provide up to 8 hours of continuous pain relief.
8.
E – Miley Cyrus appears in Oreo advertisements.
9.
L – People who need more energy drink Red Bull Energy Drink.
10.
P – A magazine ad shows people smiling while smoking cigarettes.
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Summary:
-
Pathos (P): 1, 5, 10 → Emotional appeals
-
Logos (L): 3, 4, 7, 9 → Logical/factual claims
-
Ethos (E): 2, 6, 8 → Appeals to authority or credibility
This exercise helps identify how advertisers use rhetorical strategies to persuade audiences.
Parent Tip: Review the logic above to help your child master the concept of ethos pathos logos worksheet.
