Identify ethos, pathos, and logos in these advertising excerpts to understand persuasive language techniques.

To solve the problem of identifying ethos, pathos, and logos in the given advertisements, we need to analyze each extract based on the definitions of these persuasive appeals:

- Ethos: Appeals to credibility or ethics. It establishes the speaker/writer as trustworthy, reliable, or authoritative.
- Pathos: Appeals to emotions. It aims to evoke feelings such as happiness, sadness, fear, or nostalgia to persuade the audience.
- Logos: Appeals to logic or reason. It uses facts, statistics, or rational arguments to convince the audience.

Let's analyze each extract:

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#### 1. All True Make-Up: Because You Deserve The Best
- Analysis: This phrase suggests that the product is of high quality and worthy of being used by someone who deserves the best. It implies trustworthiness and reliability.
- Appeal: Ethos

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#### 2. MACARONI CHEESE: Just the way mom makes it
- Analysis: This phrase evokes a sense of nostalgia and comfort associated with homemade food, particularly something made by a mother. It targets emotional connections.
- Appeal: Pathos

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#### 3. Butterlys’ Knives: The Professional Choice
- Analysis: By calling itself "The Professional Choice," the advertisement appeals to authority and expertise. It suggests that professionals (e.g., chefs) trust this brand, making it credible.
- Appeal: Ethos

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#### 4. 4 OUT OF 5 PEOPLE CHOOSE VITALISE FOR EFFECTIVE PAIN RELIEF
- Analysis: This statement uses a statistic ("4 out of 5 people") to support the claim about the product's effectiveness. It relies on data to persuade logically.
- Appeal: Logos

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#### 5. Dynamite Security: We Keep Your Family Safe
- Analysis: This phrase focuses on safety and protection, which are deeply emotional concerns for families. It aims to evoke fear of danger and reassure the audience.
- Appeal: Pathos

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#### 6. SHINEYWHITE MOUTHWASH: Recommended by dentists
- Analysis: The phrase "Recommended by dentists" appeals to authority and credibility. Dentists are seen as experts in oral health, so their recommendation lends trustworthiness to the product.
- Appeal: Ethos

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#### 7. If you want value for money, then buy KING’S ALLSOFT TOILET PAPER
- Analysis: This statement uses a logical argument: if you're looking for value (a reasonable price combined with quality), then this product is the right choice. It appeals to practical reasoning.
- Appeal: Logos

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Final Answers:

1. Ethos
2. Pathos
3. Ethos
4. Logos
5. Pathos
6. Ethos
7. Logos

Boxed Final Answer:

\[
\boxed{
\begin{array}{ll}
1. & \text{Ethos} \\
2. & \text{Pathos} \\
3. & \text{Ethos} \\
4. & \text{Logos} \\
5. & \text{Pathos} \\
6. & \text{Ethos} \\
7. & \text{Logos} \\
\end{array}
}
\]