1) PATHOS - Appeals to emotions, specifically self-worth and feeling deserving.
2) PATHOS (and potentially ETHOS) - Appeals to nostalgia and comfort; may also claim trustworthiness through association with a mother's cooking.
3) ETHOS - Claims credibility by stating the product is chosen by professionals.
4) LOGOS - Uses statistics ("4 out of 5 people") to present a rational, fact-based argument.
5) PATHOS - Appeals to consumers' sense of responsibility and desire to protect their family.
6) ETHOS - Gains credibility by claiming endorsement from dentists, who are specialists.
7) LOGOS - Uses a logical "if... then..." structure to argue that the product is the best value for money.
Parent Tip: Review the logic above to help your child master the concept of identifying ethos pathos logos worksheet.
