Propaganda Techniques online worksheet - Free Printable

Let’s go through each picture one by one and match it to the correct propaganda technique from the list.

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Picture 1: Cereal bowl with spoon, text says “Tasty Flake Breakfast Cereal — Everyone is enjoying it!”

- The key phrase here is “Everyone is enjoying it!”
- This is trying to make you feel like *all* people are using this cereal, so you should too.
- That matches Bandwagon: “Asks people to ‘join the crowd’ and take action because ‘everyone’ is doing it.”

✔ So, Picture 1 = Bandwagon

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Picture 2: Burger King ad showing fries with “40% less fat, 30% less calories, Big Taste”

- They’re highlighting only the good stuff (less fat, less calories) but not mentioning anything negative (like still being fried, or high sodium, etc.).
- This fits Card Stacking: “Focuses on the best features and leaves out or lies about problems.”

✔ So, Picture 2 = Card Stacking

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Picture 3: Walmart logo with “Always Low Prices” and a red handwritten-style “Always”

- They’re using the word “Always” in a warm, personal way — like a friend saying it. It feels familiar and down-to-earth.
- Also, Walmart targets everyday shoppers — regular folks.
- This matches Plain Folks: “Uses regular people to sell a product or service.” Even though there’s no person shown, the tone and message are meant to feel like it’s for ordinary people.

Wait — let’s double-check. Is there another possibility?

Actually, look again: “Always Low Prices” + the casual “Always” written like handwriting — this is meant to feel trustworthy and simple, like your neighbor telling you something true. That’s Plain Folks.

But some might think it’s Glittering Generalities… Let’s compare:

Glittering Generalities uses vague positive words like “freedom,” “happiness,” “best.” “Always Low Prices” is more specific — it’s promising a benefit in plain language.

So yes — Plain Folks is better here.

✔ So, Picture 3 = Plain Folks

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Picture 4: Justin Bieber endorsing Proactiv skincare

- Justin Bieber is a famous celebrity.
- He’s putting his name and face behind the product.
- That’s exactly what Testimonial means: “A well-known person endorses the product or service.”

✔ So, Picture 4 = Testimonial

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Now let’s summarize:

- Picture 1 → Bandwagon
- Picture 2 → Card Stacking
- Picture 3 → Plain Folks
- Picture 4 → Testimonial

Final Answer:
Picture 1: Bandwagon
Picture 2: Card Stacking
Picture 3: Plain Folks
Picture 4: Testimonial