Propaganda Techniques interactive worksheet - Free Printable

Here is the correct matching of each description in Column A to its corresponding propaganda technique term in Column B, along with a clear explanation for each match:

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✔ 1) h. testimonial

> *A celebrity or well-known person recommends someone or something.*

Explanation: A testimonial uses the endorsement of a famous or trusted person (like a celebrity, expert, or athlete) to persuade others. People are more likely to believe or buy something if someone they admire recommends it.

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✔ 2) a. bandwagon

> *This technique suggests that many people are buying or doing something and you should too.*

Explanation: The bandwagon technique plays on the fear of missing out — “Everyone’s doing it, so you should too!” It creates social pressure by implying popularity equals correctness or desirability.

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✔ 3) d. plain folks

> *This technique shows ordinary people enjoying or using the product or someone presenting themselves as an ordinary person.*

Explanation: Plain folks makes the message relatable by showing “everyday people” using the product or having the spokesperson act like a regular person — this builds trust and connection with the average consumer.

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✔ 4) f. name calling

> *To state something negative about the competition; give the person or idea a bad label.*

Explanation: Name calling involves attacking or labeling opponents or competitors with negative terms to discredit them without addressing facts — e.g., calling a rival product “junk” or a politician “corrupt.”

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✔ 5) i. transfer

> *This is where one thing is associated with another well-known thing; can be positive or negative.*

Explanation: Transfer links a product, person, or idea to something else that already has strong positive or negative feelings — e.g., using patriotic symbols to make a product seem more trustworthy or linking a candidate to a beloved national figure.

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✔ 6) b. card stacking

> *This is when many positive things are said and the negative things are left out.*

Explanation: Card stacking presents only the favorable evidence while omitting unfavorable information. It’s a form of selective presentation designed to mislead by omission — “stacking the deck” in your favor.

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✔ 7) c. emotional appeal

> *Certain images or words are used to bring up strong feelings such as sadness, fear or anger.*

Explanation: Emotional appeal targets the audience’s emotions rather than logic — using heart-wrenching stories, scary imagery, or joyful scenes to influence decisions. Example: “Don’t let this happen to your child!”

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✔ 8) e. repetition

> *Certain words, phrases or images are used over and over again.*

Explanation: Repetition reinforces a message through constant exposure — the more you hear or see something, the more familiar and believable it becomes. Think of slogans repeated in ads: “Just Do It,” “I’m Lovin’ It.”

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## 📝 Final Answer Key:

| Column A | Letter |
|----------|--------|
| 1 | h |
| 2 | a |
| 3 | d |
| 4 | f |
| 5 | i |
| 6 | b |
| 7 | c |
| 8 | e |

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✔ This completes the matching exercise accurately based on standard definitions of propaganda techniques. Each term is widely recognized in media literacy and critical thinking curricula.