Worksheet analyzing five diverse advertisements for educational purposes.

Here is the step-by-step solution to complete the chart based on the advertisements provided.

Step 1: Analyze Advertisement #1

* Image: A bowl of green peas with a small pat of butter on top. The text says "Don't forget the LURPAK."
* Type of Advert: This is selling a food product, so it is a Commercial or Product Ad.
* Product/Service: The ad is for Butter (specifically Lurpak brand).
* Brand/Logo: The logo at the bottom right says Lurpak.
* People Targeted: Since it's a basic cooking ingredient, it targets Home cooks, Families, or Shoppers.
* Slogan: The text at the bottom reads: "Don't forget the LURPAK".
* Aim: To remind people to buy their butter when they are buying vegetables or cooking.
* Strategy: It uses Humor and Visual Metaphor. By showing just peas and a tiny bit of butter, it implies that the meal is incomplete without the main ingredient (the butter). It makes the viewer realize something is missing.

Step 2: Analyze Advertisement #2

* Image: Text that looks like a note or a message, with some parts crossed out. It talks about kids lying about where they are going.
* Type of Advert: This is not selling a product; it is raising awareness about drug use. It is a Public Service Announcement (PSA) or Social Awareness Ad.
* Product/Service: Anti-drug campaign / Parenting advice.
* Brand/Logo: The logo at the bottom says PARENTS. THE ANTI-DRUG.
* People Targeted: The text speaks directly to adults about their children, so it targets Parents.
* Slogan: "PARENTS. THE ANTI-DRUG."
* Aim: To encourage parents to monitor their children and talk to them to prevent drug use.
* Strategy: It uses Fear and Relatability. It describes a common scenario (kids lying about hanging out at a friend's house) to make parents worry that their kids might be doing drugs ("getting stoned"). It urges them to check up on their kids.

Step 3: Analyze Advertisement #3

* Image: The Hulk looking angry/strong.
* Type of Advert: This promotes drinking milk for health. It is a Health Campaign or PSA.
* Product/Service: Milk.
* Brand/Logo: The famous slogan/logo is "got milk?".
* People Targeted: The text mentions "Hulk," so it likely targets Children, Teenagers, or Fitness enthusiasts who want to be strong.
* Slogan: "got milk?" (and the small text says "Milk makes bones strong...")
* Aim: To convince people that drinking milk makes you physically strong.
* Strategy: It uses Celebrity Endorsement (using a famous character like the Hulk) and Association. It links the strength of the superhero directly to the calcium in milk.

Step 4: Analyze Advertisement #4

* Image: A dam in a canyon with a receipt stuck to it.
* Type of Advert: This is protesting against building dams. It is a Political Ad or Activist Ad.
* Product/Service: Environmental Protection / Anti-dam initiative.
* Brand/Logo: The logo says dam right (with a tagline "WWF's DAMS INITIATIVE").
* People Targeted: Taxpayers, Voters, or Environmentally conscious citizens.
* Slogan: "THE TRUE COST OF A DAM NEVER SHOWS UP ON A BALANCE SHEET"
* Aim: To stop the construction of dams by highlighting the hidden environmental costs.
* Strategy: It uses Visual Metaphor and Shock Value. By putting a giant receipt on a dam, it visually represents the "cost" mentioned in the slogan. It makes an abstract concept (environmental damage) look like a financial bill.

Step 5: Analyze Advertisement #5

* Image: A plate of mashed potatoes.
* Type of Advert: This is selling instant potato flakes. It is a Commercial or Product Ad.
* Product/Service: Instant Mashed Potatoes.
* Brand/Logo: The logo says Potatoes O'Flaherty (or similar brand name visible on the package). *Note: Looking closely at the red badge, it says "Potatoes O'Flaherty".*
* People Targeted: The slogan mentions a husband, so it targets Housewives or Families (traditional gender roles often used in older ads).
* Slogan: "SO EASY A HUSBAND COULD DO IT."
* Aim: To show that the product is very simple and quick to prepare.
* Strategy: It uses Humor and Stereotypes. It jokes that husbands are bad at cooking or lazy, implying that if even a husband can make these potatoes easily, anyone can. It emphasizes convenience.

---

Final Answer

Here is the completed information for the chart:

| DOC. | TYPE OF ADVERT | PRODUCT / SERVICE ADVERTISED | BRAND / LOGO | PEOPLE TARGETED | SLOGAN | AIM | STRATEGY USED TO ATTRACT CUSTOMERS |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | Commercial / Product Ad | Butter | Lurpak | Home cooks / Families | "Don't forget the LURPAK" | To remind customers to buy their butter. | Visual Metaphor / Humor: Shows a meal that looks incomplete without the product. |
| 2 | Public Service Announcement (PSA) | Anti-drug awareness | PARENTS. THE ANTI-DRUG. | Parents | "PARENTS. THE ANTI-DRUG." | To encourage parents to monitor their kids' activities. | Fear / Relatability: Uses a realistic scenario of kids lying to make parents worry about drug use. |
| 3 | Health Campaign / PSA | Milk | got milk? | Children / Teens / Athletes | "got milk?" | To promote milk consumption for strong bones. | Celebrity Endorsement: Uses the Hulk to associate milk with super strength. |
| 4 | Political / Activist Ad | Environmental Protection (Anti-Dam) | dam right (WWF) | Taxpayers / Citizens | "THE TRUE COST OF A DAM NEVER SHOWS UP ON A BALANCE SHEET" | To protest against building dams due to environmental costs. | Visual Metaphor: Places a giant receipt on a dam to visualize the "hidden cost." |
| 5 | Commercial / Product Ad | Instant Mashed Potatoes | Potatoes O'Flaherty | Households / Cooks | "SO EASY A HUSBAND COULD DO IT." | To show how quick and easy the product is to make. | Humor / Stereotype: Jokes about husbands' cooking skills to emphasize simplicity. |