Advertising Techniques - ESL worksheet by laminator - Free Printable
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Step-by-step solution for: Advertising Techniques - ESL worksheet by laminator
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Show Answer Key & Explanations
Step-by-step solution for: Advertising Techniques - ESL worksheet by laminator
Let me work through this matching exercise step by step.
I need to match each advertising technique on the left with its correct description on the right (a through n).
Techniques listed:
1. Beauty Appeal
2. Celebrity endorsement
3. Escape
4. Humour
5. Intelligence
6. Jingle
7. Lifestyle
8. Nurture
9. Peer approval
10. Rebel
11. Rhetorical question
12. Scientific/statistical claim
13. User endorsement
14. Value for money
Descriptions (a-n):
a) Associates the product with clever people who can't be fooled.
b) Associates the product with a particular style of living/way of doing things.
c) Provides some sort of scientific 'proof' or experiment, facts and numbers, or an impressive sounding new ingredient.
d) Associates products with behaviour or lifestyle that are different than most people's behaviour.
e) A famous person recommends the product.
f) The idea of escape is very pleasurable. You can imagine adventures you cannot have.
g) Goods are advertised at 'unbeatable' prices.
h) Funny advertisements that make you laugh will make consumers remember that product.
i) When you see an animal or a child, it associates the product with your desire to take care of someone.
j) Beauty attracts us. We are drawn to beautiful people, places and things.
k) A question is asked and the answer will naturally be one that makes the product seem necessary.
l) If you buy the product, you will make friends. If you don't buy it, you'll lose friends.
m) An 'ordinary' person tells us how great the product is.
n) The commercial has a short and easy to remember piece of music.
Now let me match them:
1. Beauty Appeal → j) Beauty attracts us. We are drawn to beautiful people, places and things. ✓
2. Celebrity endorsement → e) A famous person recommends the product. ✓
3. Escape → f) The idea of escape is very pleasurable. You can imagine adventures you cannot have. ✓
4. Humour → h) Funny advertisements that make you laugh will make consumers remember that product. ✓
5. Intelligence → a) Associates the product with clever people who can't be fooled. ✓
6. Jingle → n) The commercial has a short and easy to remember piece of music. ✓
7. Lifestyle → b) Associates the product with a particular style of living/way of doing things. ✓
8. Nurture → i) When you see an animal or a child, it associates the product with your desire to take care of someone. ✓
9. Peer approval → l) If you buy the product, you will make friends. If you don't buy it, you'll lose friends. ✓
10. Rebel → d) Associates products with behaviour or lifestyle that are different than most people's behaviour. ✓
11. Rhetorical question → k) A question is asked and the answer will naturally be one that makes the product seem necessary. ✓
12. Scientific/statistical claim → c) Provides some sort of scientific 'proof' or experiment, facts and numbers, or an impressive sounding new ingredient. ✓
13. User endorsement → m) An 'ordinary' person tells us how great the product is. ✓
14. Value for money → g) Goods are advertised at 'unbeatable' prices. ✓
All 14 techniques matched with all 14 descriptions (a through n). Let me verify each one is unique and correct.
Final Answer:
- Beauty Appeal – j
- Celebrity endorsement – e
- Escape – f
- Humour – h
- Intelligence – a
- Jingle – n
- Lifestyle – b
- Nurture – i
- Peer approval – l
- Rebel – d
- Rhetorical question – k
- Scientific/statistical claim – c
- User endorsement – m
- Value for money – g
I need to match each advertising technique on the left with its correct description on the right (a through n).
Techniques listed:
1. Beauty Appeal
2. Celebrity endorsement
3. Escape
4. Humour
5. Intelligence
6. Jingle
7. Lifestyle
8. Nurture
9. Peer approval
10. Rebel
11. Rhetorical question
12. Scientific/statistical claim
13. User endorsement
14. Value for money
Descriptions (a-n):
a) Associates the product with clever people who can't be fooled.
b) Associates the product with a particular style of living/way of doing things.
c) Provides some sort of scientific 'proof' or experiment, facts and numbers, or an impressive sounding new ingredient.
d) Associates products with behaviour or lifestyle that are different than most people's behaviour.
e) A famous person recommends the product.
f) The idea of escape is very pleasurable. You can imagine adventures you cannot have.
g) Goods are advertised at 'unbeatable' prices.
h) Funny advertisements that make you laugh will make consumers remember that product.
i) When you see an animal or a child, it associates the product with your desire to take care of someone.
j) Beauty attracts us. We are drawn to beautiful people, places and things.
k) A question is asked and the answer will naturally be one that makes the product seem necessary.
l) If you buy the product, you will make friends. If you don't buy it, you'll lose friends.
m) An 'ordinary' person tells us how great the product is.
n) The commercial has a short and easy to remember piece of music.
Now let me match them:
1. Beauty Appeal → j) Beauty attracts us. We are drawn to beautiful people, places and things. ✓
2. Celebrity endorsement → e) A famous person recommends the product. ✓
3. Escape → f) The idea of escape is very pleasurable. You can imagine adventures you cannot have. ✓
4. Humour → h) Funny advertisements that make you laugh will make consumers remember that product. ✓
5. Intelligence → a) Associates the product with clever people who can't be fooled. ✓
6. Jingle → n) The commercial has a short and easy to remember piece of music. ✓
7. Lifestyle → b) Associates the product with a particular style of living/way of doing things. ✓
8. Nurture → i) When you see an animal or a child, it associates the product with your desire to take care of someone. ✓
9. Peer approval → l) If you buy the product, you will make friends. If you don't buy it, you'll lose friends. ✓
10. Rebel → d) Associates products with behaviour or lifestyle that are different than most people's behaviour. ✓
11. Rhetorical question → k) A question is asked and the answer will naturally be one that makes the product seem necessary. ✓
12. Scientific/statistical claim → c) Provides some sort of scientific 'proof' or experiment, facts and numbers, or an impressive sounding new ingredient. ✓
13. User endorsement → m) An 'ordinary' person tells us how great the product is. ✓
14. Value for money → g) Goods are advertised at 'unbeatable' prices. ✓
All 14 techniques matched with all 14 descriptions (a through n). Let me verify each one is unique and correct.
Final Answer:
- Beauty Appeal – j
- Celebrity endorsement – e
- Escape – f
- Humour – h
- Intelligence – a
- Jingle – n
- Lifestyle – b
- Nurture – i
- Peer approval – l
- Rebel – d
- Rhetorical question – k
- Scientific/statistical claim – c
- User endorsement – m
- Value for money – g
Parent Tip: Review the logic above to help your child master the concept of advertising techniques worksheet.
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