1. Choose a food product to focus on, such as breakfast cereal.
2. Look out for different adverts on TV for this product.
3. Record what you see in the table below:
- Food Product: [e.g., Breakfast Cereal]
- Brand or Product Name: [e.g., Crunchy O's]
- What is the advert like? Give as much detail as you can!: [e.g., Bright colors, cartoon characters, happy children eating cereal with milk, upbeat music, slogan “Start your day right!”]
- Would you want to buy or try this product because of what you have seen? Explain your answer!: [e.g., Yes, because it looks fun and tasty, and the kids in the ad seem really happy eating it.]
4. Which advert was most effective and why?: [e.g., The one with the cartoon tiger mascot was most effective because it was memorable and made me laugh, which made me want to try the cereal.]
Parent Tip: Review the logic above to help your child master the concept of advertising worksheet.
