Final Answer:
| DOC. | Type of Advert | Product/Service Advertised | Brand/Logo | People Targeted | Slogan | Aim | Strategy Used to Attract Customers |
|------|----------------|----------------------------|------------|------------------|--------|-----|------------------------------------|
| 1 | Print (magazine/billboard) | LURPAK butter | LURPAK | General consumers / cooks | "Don’t forget the LURPAK" | To remind people to buy LURPAK butter | Visual metaphor (peas = green, butter = yellow square); humor & simplicity |
| 2 | Print (public service announcement) | Anti-drug awareness / parenting support | PARENTS: THE ANTI-DRUG G. | Parents of teens | “I’ll be over at Tom’s… you’re not the type to call and check up.” | To warn parents about teen drug use and encourage involvement | Shock value + irony; mimics teen speech to highlight danger |
| 3 | Print (celebrity endorsement) | Milk | “got milk?” campaign | General public / families | “got milk?” | To promote milk consumption | Celebrity (Hulk) + humor (“no break when Hulk drinks milk”) |
| 4 | Print (social/environmental message) | Dam safety / environmental awareness | Dam Right / Swiss Dams Initiative | Public / policymakers | “The true cost of a dam never shows up on a balance sheet” | To raise awareness about hidden environmental/social costs of dams | Visual metaphor (dam as unbalanced scale); serious tone |
| 5 | Print (food product) | Instant mashed potatoes | Potatoes (brand unclear, likely generic or regional) | Housewives / busy cooks | “So easy a husband could do it.” | To position product as extremely easy to prepare | Humor + gender stereotype (outdated but used in ad); implies simplicity |
Parent Tip: Review the logic above to help your child master the concept of advertising worksheet.
