Solution to the Advertisement Worksheet
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Identify 3 key elements of this advertisement:
Element 1: Visual Appeal with Product Display
The advertisement uses a detailed illustration of various beauty products (soaps, perfumes, lotions) arranged neatly. The elegant design and clear labeling of each product draw attention and highlight the variety of offerings by Henri Bendel. This visual presentation makes the products look luxurious and appealing.
Element 2: Use of Elegant Language and Brand Credibility
The text uses sophisticated language such as “unerring taste,” “discrimination,” and “fashionable world” to convey that the brand is high-end and trustworthy. It also mentions that the products are created in laboratories in Paris, which adds to the prestige and quality perception.
Element 3: Targeted Messaging and Emotional Appeal
The phrase *"For you, too"* suggests inclusivity and personalization, implying that these luxury items are now accessible to more people. The image of a stylish woman applying perfume creates an emotional connection, making the viewer imagine themselves enjoying the same elegance and refinement.
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Target Audience:
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Age Group: Women aged 25–50 (likely adults who value fashion and grooming)
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Gender Targeted: Female
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City/Country Targeted: United States (specifically New York), but also globally through "better shops throughout the country" and international recognition
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If you have to redo this advertisement, how will you do it? What will you change?
> I would modernize the advertisement by using vibrant colors instead of black and white to make it more eye-catching. I would include real photos of diverse women using the products to appeal to a broader audience. Also, I would add a short video or QR code linking to a website where customers can learn more about the products. Finally, I would emphasize sustainability and natural ingredients, which are important today, to attract environmentally conscious buyers.
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This solution helps students understand advertising techniques, analyze visuals and text, and think critically about improving marketing messages.
Parent Tip: Review the logic above to help your child master the concept of advertising worksheet.
