Ethos Pathos Logos - 30+ Examples, How to, PDF - Free Printable

- The author establishes her credibility by sharing personal experience.
- The author reminds her audience of their long-standing relationship when she writes “I really want to say ‘ethos,’ but I know I can’t, so instead I might say…”
- The author offers a number of concessions, including acknowledging limitations, suggesting to readers she has thoroughly considered the matter.
- The speaker’s repeated use of “we,” “us,” and “our” suggests to listeners that she is on their side.
- The author’s use of a [formal/informal] style, as exemplified by “I really want to say…”, helps to establish her credibility with an audience expecting exactly that.
- The author’s affinitive use of inclusive language gives readers a feeling of familiarity and respect.
- The author’s (device) contributes to higher ethos by demonstrating shared values.

- The author causes the audience to feel empathy by sharing vulnerability.
- The author reminds the audience of shared experiences by referencing common rhetorical struggles.
- The author inspires a sense of trust by being transparent about rhetorical choices.
- Writing “I really want to say...” is a sneaky way to manipulate the audience into feeling complicit or in on the joke.
- The author knowingly striking the readers’ anger might push them into action, and does so by revealing the tension between academic terminology and authentic voice.
- The speaker’s repetition of “builds a feeling of ___ within her listeners” creates rhythm and reinforces emotional impact.
- The use of imagery lends the text a sense of immediacy and intimacy.
- The author’s loaded words, such as “sneaky” and “manipulate,” are designed to give readers a feeling of insider knowledge.
- The author’s allusion to classical rhetoric creates a feeling of intellectual depth, likely tying the reader’s memory of the original experience to current reflection.
- The author’s (device) contributes to the emotional weight of the piece by evoking self-awareness and irony.

- The author demonstrates the sensual nature of language by offering data which serves to ground abstract concepts.
- The author notes the fallacy in assuming “logos” is an argument by clarifying that it’s a tool for reasoning.
- The author notes the various benefits/advantages of logos by showing how it structures thought.
- The author highlights disadvantages of relying solely on logos by pointing out its potential detachment from human emotion.
- The author provides various examples which serve to illustrate how logos functions in practice.
- The author uses a clever analogy when she compares rhetorical appeals to tools in a toolbox.
- The author uses evidence that will appear to her audience, citing real-world applications as a way to acknowledge what the audience already knows about logic.
- The author’s (syllogistic/inductive/deductive) reasoning in this section should leave readers confident in her conclusion that effective communication requires balancing all three appeals.