8A-English-Tues-5 5-Answer-key-to-Understanding-Ethos-Pathos-Logos ... - Free Printable

The image provides an answer key for identifying the use of ethos, pathos, and logos in advertising. These are rhetorical appeals used to persuade audiences:

1. Ethos: Appeals to ethics or credibility. It establishes the speaker/writer as trustworthy, authoritative, or credible.
2. Pathos: Appeals to emotions. It aims to evoke feelings or emotional responses from the audience.
3. Logos: Appeals to logic or reason. It uses facts, statistics, or logical arguments to persuade the audience.

Analysis of Each Advertisement Extract:

#### 1. "All True Make-Up: Because You Deserve The Best."
- Answer: PATHOS
- Explanation: This advertisement appeals to the emotions of consumers by suggesting that they deserve the best. It targets their sense of self-worth and makes them feel valued and deserving.

#### 2. "Macaroni Cheese: Just the way mom makes it."
- Answer: PATHOS (and potentially ETHOS)
- Explanation: This advertisement evokes nostalgia and comfort by comparing the product to a mom-cooked meal. It appeals to the emotions associated with home-cooked meals. Additionally, it could be seen as ETHOS because it implies trustworthiness by associating the product with a familiar, reliable source (mom).

#### 3. "Butterly's Knives: The Professional Choice."
- Answer: ETHOS
- Explanation: This advertisement claims that professionals choose this product, which establishes credibility and trustworthiness. By appealing to professionals, it suggests that the product is of high quality and reliable.

#### 4. "4 out of 5 people choose Vitalise for effective pain relief."
- Answer: LOGOS
- Explanation: This advertisement uses statistics ("4 out of 5 people") to provide a factual basis for its claim. It appeals to logic by presenting data that suggests the product is effective and widely chosen.

#### 5. "Dynamite Security: We keep your family safe."
- Answer: PATHOS
- Explanation: This advertisement appeals to the consumer's emotions, particularly their sense of responsibility and desire to protect their family. It evokes feelings of safety and security.

#### 6. "ShineyWhite Mouthwash: Recommended by dentists."
- Answer: ETHOS
- Explanation: By stating that dentists recommend the product, the advertisement appeals to authority and credibility. Dentists are experts in oral health, so their recommendation adds trustworthiness to the product.

#### 7. "If you want value for money, then buy King's Allsoft Toilet Paper."
- Answer: LOGOS
- Explanation: This advertisement uses a logical argument ("if... then...") to persuade the consumer. It presents a rational case that the product offers the best value for money, appealing to the consumer's desire for cost-effectiveness.

Final Answer:

\boxed{
\begin{array}{ll}
1. & \text{PATHOS} \\
2. & \text{PATHOS (and potentially ETHOS)} \\
3. & \text{ETHOS} \\
4. & \text{LOGOS} \\
5. & \text{PATHOS} \\
6. & \text{ETHOS} \\
7. & \text{LOGOS} \\
\end{array}
}