It looks like you've uploaded a worksheet titled
"Identifying the Target Audience" from CGP (a UK-based educational publisher). However,
the actual image of the two texts (the poster and leaflet about a school summer camp) is missing. Without seeing the two pieces of text, I can't directly compare them or fill in the table with specific similarities and differences.
But I can help you
understand how to approach this task, so you can complete it yourself once you have access to the texts.
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🔍 How to Solve This Worksheet
#### Step 1: Analyze the Two Texts
You need to look at:
- A
poster (usually visual, colorful, short, eye-catching)
- A
leaflet (more detailed, informative, structured)
Even though we can’t see the texts here, here’s what to look for:
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✔ Similarities Between the Poster and Leaflet
Think about things both texts likely share:
- Both promote the
same summer camp
- Both include
key information: dates, cost, activities, location
- Both may use
similar branding (logo, colors, school name)
- Both aim to
encourage participation
- Both might mention
fun, learning, safety, and supervision
👉 *Example similarity:*
> Both include the camp's start and end dates and list outdoor activities.
---
✘ Differences Between the Poster and Leaflet
Look at
purpose, layout, tone, and detail:
| Feature | Poster | Leaflet |
|--------|--------|--------|
|
Purpose | Grab attention quickly | Provide full details |
|
Layout | Bold headings, images, limited text | More text, bullet points, sections |
|
Tone | Exciting, fun, energetic | Informative, calm, factual |
|
Content | Highlights key features (e.g., "Swimming! Games! Fun!") | Full schedule, registration process, costs, terms |
|
Audience Focus | Children | Parents/carers |
👉 *Example difference:*
> The poster uses bright colors and cartoon images to attract children, while the leaflet has clear sections like “Cost,” “What to Bring,” and “Booking Information” aimed at parents.
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🧒 Which Text is Aimed at Children? Explain.
Look for:
- Playful language ("Join the adventure!", "Have a blast!")
- Bright colors, cartoons, or fun fonts
- Simple sentences and action words
- Focus on games, friends, fun
👉 *Example answer:*
> The
poster is aimed at children because it uses bold, exciting language like “Adventure Awaits!” and includes colorful images of kids playing. It also uses large, playful fonts and focuses on fun activities rather than practical details.
---
👨👩👧👦 Which Text is Aimed at Parents / Carers? Explain.
Look for:
- Formal language, facts, and details
- Information about safety, cost, insurance, supervision
- Clear instructions on how to book
- Calmer colors and professional layout
👉 *Example answer:*
> The
leaflet is aimed at parents because it includes detailed information such as the full schedule, cost breakdown, required forms, and emergency contact details. It uses a formal tone and structured layout, which helps adults make informed decisions.
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✔ Final Tips:
- Use
specific examples from the texts when explaining.
- Compare
language, design, and content.
- Remember:
Posters = grab attention → children;
Leaflets = inform → parents.
---
If you can
describe the two texts (or upload the image again), I can give you the
exact answers based on their content. Let me know!
Parent Tip: Review the logic above to help your child master the concept of intended audience worksheet.
