Create a Marketing Plan [+20 Free Templates] - Free Printable

- The question "What is our unique selling proposition?" is incorrectly placed in both the Internal Strengths and External Opportunities quadrants. It should only appear in Internal Strengths, as a USP is an internal asset that differentiates a business from competitors.
- The question "Are my employees happy and supported?" is incorrectly placed in External Threats. Employee satisfaction is an internal factor and belongs in Internal Weaknesses, as low morale can be a significant internal vulnerability.
- The question "Is our website secure?" is incorrectly placed in External Threats. While a security breach is a threat, the state of website security is an internal control issue and should be assessed under Internal Weaknesses.
- The question "Our competitors planning on expanding?" is correctly placed in External Threats, as competitor actions are external factors that can impact the business.