Propaganda Techniques | Crystal Wilson | Live - Free Printable

Let's go through each passage and identify the propaganda technique used. Here are the definitions of the techniques to help guide our analysis:

- Name-calling: Using negative labels or insults to discredit someone or something.
- Testimonial: Using a celebrity or respected person to endorse a product.
- Snob appeal: Suggesting that only elite, sophisticated, or successful people use a product.
- Bandwagon: Encouraging people to do something because "everyone else is doing it."
- Loaded words: Using emotionally charged language to provoke a reaction.
- Plain folk: Presenting oneself as an ordinary person to connect with the audience.
- Misuse of statistics: Using false or misleading statistics to support a claim.
- Transfer: Associating a positive feeling about one thing (like a symbol or idea) with a product.

---

Now, let’s analyze each item:

1) "Created especially to Tiffany's: ruby earring's set in 24-carat gold. Seventeen thousand dollars. Not just for any woman."

- This suggests exclusivity and luxury — only for special, wealthy women.
- Snob appeal — implies only the elite can afford or deserve this.

✔ Answer: Snob appeal

2) "My opponent claims to be a democrat, but in truth he is a lying, enemy of the people."

- Uses harsh, negative language ("lying," "enemy of the people") to attack the opponent.
- Name-calling — labeling the opponent with negative terms.

✔ Answer: Name-calling

3) "Sugar is good for you! It provides fast energy, gives you those all-important carbohydrates, and satisfies your craving for sweets."

- Uses positive language to make sugar seem beneficial, despite potential health concerns.
- The word “good” and phrases like “all-important” are emotionally charged.
- Loaded words — uses persuasive, positive terms to manipulate perception.

✔ Answer: Loaded words

4) "Everyone is talking about Munchy Pizza! Everyone's raving about Munchy Pizza. Everyone's munching on that Munchy Pizza. Don't you want to munch a Munchy's too?"

- Appeals to popularity — suggests everyone is doing it, so you should too.
- Bandwagon — encourages joining the crowd.

✔ Answer: Bandwagon

5) "Your dream house. 'This deluxe home is just the thing for the discriminating buyers. It has three sumptuous bedrooms, spacious living and dining rooms and an adorable kitchen. It has elegant décor throughout.'"

- Emphasizes luxury, elegance, and refinement — targets upscale buyers.
- Words like “discriminating,” “sumptuous,” “elegant” suggest it's for refined tastes.
- Snob appeal — appeals to those who want to appear sophisticated.

✔ Answer: Snob appeal

6) "A suit from Dinmore's Men's Wear is more than a suit. A Dinmore's suit is a possession for the most discriminating, the most tasteful, the most sophisticated, the most successful."

- Again, emphasizes being elite, successful, and refined.
- Targets people who want to be seen as high-class.
- Snob appeal — associates the product with success and sophistication.

✔ Answer: Snob appeal

7) "Yes I won fourteen Olympic medals and they mean a lot to me. But you know what means even more? My bowl of Nutri-Flakes every morning. Nutri-Flakes helped me win these medals. Ask your mom to buy Nutri-Flakes.... The winner's cereal."

- An athlete (likely a famous one) endorses the cereal.
- Uses personal achievement to promote the product.
- Testimonial — a celebrity or expert promotes the product.

✔ Answer: Testimonial

8) "There is a pestilence abroad today, scourge of our youth called comic books. These so-called books fester with sin, violence and every unspeakable abomination known unto humankind."

- Uses strong, emotional, and negative language (“pestilence,” “scourge,” “abomination”) to condemn comic books.
- Loaded words — evokes fear and moral outrage.

✔ Answer: Loaded words

9) "Lose weight the way 6 billion Bahamians did. It's the way 3 out of 4 doctors recommend."

- Mentions “6 billion Bahamians” — which is impossible (Bahamas population is around 400,000). This is clearly false.
- Also claims “3 out of 4 doctors recommend” — possibly misleading.
- Misuse of statistics — uses fake or exaggerated numbers.

✔ Answer: Misuse of statistics

10) "Buy your next car at Crazy Joe's, where everyone gets the best deals around."

- Suggests that everyone is getting great deals — implying popularity and value.
- Appeals to the idea that if others are doing it, you should too.
- Bandwagon — “everyone” is getting the best deals.

✔ Answer: Bandwagon

---

Final Answers:

1) Snob appeal
2) Name-calling
3) Loaded words
4) Bandwagon
5) Snob appeal
6) Snob appeal
7) Testimonial
8) Loaded words
9) Misuse of statistics
10) Bandwagon

Let me know if you'd like this formatted as a worksheet answer key!