Propaganda Techniques | Crystal Wilson | Live - Free Printable

Let's solve this step by step. The task is to match each description with the correct propaganda technique from the list provided:

Propaganda Techniques:

- name-calling
- testimonial
- snob appeal
- bandwagon
- loaded words
- plain folk
- misuse of statistics
- transfer

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Now, let’s go through each numbered description and identify the correct technique.

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1) It uses famous persons/celebrities to endorse a product or to promote a person.

→ This is clearly testimonial, where a celebrity or well-known figure endorses something to influence public opinion.

✔ Answer: testimonial

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2) This is a technique used to portray as an ordinary citizen to their audience.

→ This describes someone presenting themselves as "just like you," relatable, down-to-earth — which is the plain folk technique.

✔ Answer: plain folk

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3) This device uses offensive names to win argument from a person or an opponent.

→ Using derogatory or insulting names to discredit someone is name-calling.

✔ Answer: name-calling

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4) Emotional words that influence the meaning of term. It uses nice words.

→ Words that evoke strong emotions (positive or negative) to sway opinion are called loaded words.

✔ Answer: loaded words

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5) This moves the image of one item onto another.

→ This refers to transfer, where positive feelings about one thing (e.g., a flag, a celebrity) are transferred to a product or idea.

✔ Answer: transfer

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6) An advertisement that promotes the best of the best; making the product seem better than others and those who agree or use it better as well.

→ This is snob appeal — suggesting that only refined, sophisticated, or elite people use the product, implying that using it makes you superior.

✔ Answer: snob appeal

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7) When statistics are based on falsehood.

→ This is misuse of statistics — when data is manipulated, misrepresented, or falsified to support a claim.

✔ Answer: misuse of statistics

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Final Answers:

1) testimonial
2) plain folk
3) name-calling
4) loaded words
5) transfer
6) snob appeal
7) misuse of statistics

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Bonus: What about the images?

The bottom of the worksheet shows several logos and ads. Let’s briefly analyze them for propaganda techniques:

- Walmart logo ("Always Low Prices"): Uses bandwagon – suggests everyone shops there because prices are low.
- Cartoon character holding "B-A-S-T-O" cereal: Likely testimonial (using a cartoon character as an endorser).
- Dunkin’ Donuts logo: Uses transfer – associates coffee with energy, warmth, and comfort (emotional imagery).
- Cheerios box ("Lower Your Cholesterol 4% in 6 weeks"): Uses misuse of statistics – might exaggerate or oversimplify health benefits.

But since the question only asks for matching descriptions, we don’t need to analyze the images unless asked.

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✔ Final Answer Key:
1. testimonial
2. plain folk
3. name-calling
4. loaded words
5. transfer
6. snob appeal
7. misuse of statistics