Product life cycle worksheet - Free Printable

Let's solve the problem step by step.

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Activity 2.11: The Product Life Cycle

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1) Complete the graph of the product life cycle with the correct stages.

We are given four stages:
- Introduction
- Growth
- Maturity
- Decline

And a graph showing sales over time, with four labeled boxes (1 to 4) and visual metaphors (seedling, young tree, full tree, dead tree).

#### Analyzing the Graph:

- Box 1: At the beginning, low sales, just starting — this is the Introduction stage.
- Box 2: Sales start to rise rapidly — this is the Growth stage.
- Box 3: Sales peak and level off — this is the Maturity stage.
- Box 4: Sales begin to fall — this is the Decline stage.

#### ✔ So the answers are:

1. Introduction
2. Growth
3. Maturity
4. Decline

> 💡 Visual clues:
> - Seedling → Introduction
> - Young growing tree → Growth
> - Full-grown tree → Maturity
> - Dead tree → Decline

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2) Match the stages with their definitions and fill in the blanks.

We have partial stage names and definitions.

#### Stage Names:

- Intro______ → Introduction
- Gr______ → Growth
- Ma______ → Maturity
- De______ → Decline

Now match each with the correct definition.

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#### Definitions:

1. *"is when a new product has been launched and has been successful (sales are growing)"*
→ This describes Growth stage.

2. *"is where the product starts to decline (sales are declining)"*
→ This describes Decline stage.

3. *"is when a new product is launched in the market"*
→ This describes Introduction stage.

4. *"is when a product has been on the market for some time (maximum sales profits)"*
→ This describes Maturity stage.

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#### ✔ Now match:

| Partial Stage | Full Name | Matching Definition |
|---------------|------------------|---------------------|
| Intro______ | Introduction | is when a new product is launched in the market |
| Gr______ | Growth | is when a new product has been launched and has been successful (sales are growing) |
| Ma______ | Maturity | is when a product has been on the market for some time (maximum sales profits) |
| De______ | Decline | is where the product starts to decline (sales are declining) |

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✔ Final Answers:

#### Part 1: Graph Labels

1. Introduction
2. Growth
3. Maturity
4. Decline

#### Part 2: Fill in the Blanks and Match

- Introduction → "is when a new product is launched in the market"
- Growth → "is when a new product has been launched and has been successful (sales are growing)"
- Maturity → "is when a product has been on the market for some time (maximum sales profits)"
- Decline → "is where the product starts to decline (sales are declining)"

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🌟 Summary:

The Product Life Cycle consists of four stages:

1. Introduction – Launching the product; low sales, high costs.
2. Growth – Sales increase rapidly; brand awareness grows.
3. Maturity – Sales peak; competition is high; profits are maximized.
4. Decline – Sales drop due to market saturation or new alternatives.

This model helps businesses plan marketing strategies at each stage.

✔ You've now completed the activity!