The image explains how choosing a priority—such as relationship, objective, or self-respect—determines the communication strategy, using the DEAR MAN, GIVE, and FAST frameworks.

A diagram illustrating the importance of priorities in communication strategies, showing a green pyramid with three levels—Objective Effectiveness (DEAR MAN), Relationship Effectiveness (GIVE), and Self-Respect Effectiveness (FAST)—and an orange circle stating "The priority we choose determines the strategy to use." A figure with a speech bubble says "The relationship is most important," and an arrow points from the circle to the pyramid, indicating "The relationship is priority."