1. Card Stacking: Selective information that focuses on one side of an argument, such as only the positive or only the negative.
2. Glittering Generalities: Strongly loaded words that access the positive emotions of the target audience, employs slogans, and utilizes virtues of audience.
3. Bandwagon: Creates a sense of isolation for audience members who have not yet joined the cause and appeals to conformity and longing to belong.
4. Testimonial: Endorsement by a celebrity, politician, or other well-known, well-respected entity.
5. Plain Folks: Endorsement by an ordinary person who is humble and trustworthy, making the purpose of the propaganda seem reasonable and normal.
6. Transfer: Employs techniques that access the audience's positive feelings about something and transfer them to the idea being promoted, relies heavily on symbolism.
7. Name-Calling: Using names that evoke a negative emotional response, such as fear.
Parent Tip: Review the logic above to help your child master the concept of propaganda techniques worksheet.
