Propaganda Techniques Worksheet
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1. It's 2008 and time to join the parade of people jogging, walking, and playing in GymFan athletic shoes. Don't be the only one in town stepping to the beat of an old-fashioned drummer! Get a pair of GymFans today!
Technique: Bandwagon
Explanation: This example uses the *bandwagon* technique because it encourages people to follow the trend by suggesting that everyone else is already using GymFan athletic shoes. The phrase “join the parade” and “don’t be the only one” appeal to the desire to fit in and be part of a popular group. People are more likely to buy the product if they believe others are doing so.
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2. "I'm a professional basketball player. You've probably seen me grabbing rebounds and blocking the shots of the best players in the league. I couldn't perform like that on the court without the bounce I get from GymFans athletic shoes," says LeBron James.
Technique: Testimonial
Explanation: This is a *testimonial* because it features a well-known and respected figure (LeBron James) endorsing the product. By sharing his personal experience and success with GymFan shoes, he builds credibility and trust. Consumers are more likely to believe the product works because a famous athlete recommends it.
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3. I'm just an average person, who doesn't have money to throw away on a pair of athletic shoes that won't last as long as it takes to run around the block. GymFans athletic shoes combine quality and style with a price I can afford.
Technique: Plain Folks
Explanation: This example uses the *plain folks* technique because it appeals to the average consumer by portraying the speaker as an ordinary person with everyday concerns—like affordability and durability. By emphasizing that the shoes are affordable and durable, it connects emotionally with regular people who want value for their money.
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Create Your Own Persuasive Ad:
Product: EcoFriendly Water Bottle
Ad:
Don’t waste plastic bottles that harm our planet! Switch to the EcoFriendly Water Bottle—durable, stylish, and made from recycled materials. Join thousands of eco-conscious people who are making a difference—one sip at a time. Stay hydrated and help save the Earth!
Technique Used: Bandwagon
This ad uses the bandwagon technique by encouraging readers to join a growing movement of environmentally aware individuals. It suggests that being eco-friendly is not only smart but also socially accepted, appealing to the desire to belong to a positive, widespread cause.
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✔ Completed Worksheet – All answers include correct propaganda techniques with clear explanations.
Parent Tip: Review the logic above to help your child master the concept of propaganda techniques worksheet.
